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Painting the Town

Updated: Apr 23, 2021

Morgan Hill resident Nacho Moya of Moya Art Gallery paints the town!

The COVID-19 pandemic has severely impacted small business communities worldwide, many of which have been forced to close their doors with little hope of ever reopening them. The Morgan Hill Chamber of Commerce (MHCoC) has been partnering with other local business support organizations such as the Downtown Association, Wineries Association, VISIT Morgan Hill and Choose Morgan Hill for over a year now to identify ways to support and generate revenue for the struggling businesses within our city. Much coordination and effort has been devoted to the Buy Local Campaign which included education pieces, a Sidewalk Saturday Market, Downtown Banners, Holiday Shopping Passport, Takeout Signage Program and Sidewalk Place Branding.

Along with traditional marketing and promotion efforts, the Morgan Hill Chamber of Commerce organized a citywide sidewalk art project to increase visibility for the Buy Local Campaign. The vision for this art activation project was to work with local artists and shopping center owners to enhance high foot traffic public spaces citywide through sidewalk art! Morgan Hill resident Nacho Moya of Moya Art Gallery is the artist behind the project, which includes squares designed by VISIT Morgan Hill, Wineries of Santa Clara Valley and the Morgan Hill Downtown Association. A total of (23) painted 10X10 Sidewalk Art Squares can be found in shopping centers throughout the city and in various high foot traffic areas. The Downtown Association Squares each depict a section of a map of downtown businesses, the Wineries of Santa Clara Valley Squares promote the wine trail and annual wine pass and the VISIT Morgan Hill Squares highlight the Respect California Campaign to promote safe travels. The project offers a fun and engaging activity for residents and a foot traffic/revenue increasing stream for businesses.

The Sidewalk Art Project has been met with excitement and support from property owners, businesses and community leaders alike. We challenge you to locate all (23) squares and post them on your social media sites under #buylocalmorganhill. Small businesses are the backbone of our community and character of our city. Please remember where you shop matters! “Help save our town one purchase at a time!”

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